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Mon - Fri: 9:00am - 5:00pm

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619-540-2976

970 W Valley Pkwy #337, Escondido, CA 92025

SITE ANALYSIS REPORT

An Example of What a Snapshot Report Will Look Like

(Information and images have been blurred to protect the privacy of this local San Diego business)

Overall Score:

We calculate your Overall Score by converting each section grade into a numerical score. We follow this scoring chart:

A = 4 | B = 3 | C = 2 | D = 1 | F = 0

Then, we add these scores and divide by a perfect score (4 X # of section grades). The result is displayed as a percentage and rounded to the nearest whole number.

How are Websites Calculated?

Website grades are a reflection of your business’s website performance, based on Google’s PageSpeed Insights. Each grade in the Website section is determined by the percentile range your business falls into when compared to other businesses in the same industry.

Overall Website Grade

To determine your overall Website grade, the individual sections are first converted into numerical scores. This is done using the scale below:

A = 4 | B = 3 | C = 2 | D = 1 | F = 0

We divide the sum of these scores by the number of individual grades within the Website section. Finally, we convert that score back into a letter grade.

How is the SEO Grade Calculated?

The Search Engine Optimization (SEO) grade is a reflection of your business’s search engine visibility. The grade is determined by the percentile range your keywords’ estimated value per click falls into when compared to other businesses in the same industry.

Estimated Value Per Click = Estimated Monthly Value of Clicks / Estimated Monthly Clicks

A = 4 | B = 3 | C = 2 | D = 1 | F = 0

Organic Keyword Performance Breakdown:

Ovelap = How similar you are to your competitors, based on common SEO keywords

Keywords = The number of keywords for which you and your competitors show up in the top 50 search results on Google.

Clicks = The estimated number of clicks you and your competitors get from all of your organic keywords.

Value = The estimated value you and your competitors are getting from all your organic keywords.

Organic Keyword Ranking Breakdown:

Keywords = The words and phrases that customers are using to find you on Google.

Competitiveness = How difficult is is to appear in the top Google Search results.

Rank = The position of your website in Google Search

Local Searches = The estimated number of clicks your get per month within your country.

Global Searches = The estimated number of searches per month across Google.

How are Review Grades Calculated?

Review grades are a reflection of your business’s online review performance. Each grade in the Reviews section is determined by the percentile range your business falls into when compared to other businesses in the same industry.

Overall Review Grade

To determine your overall Review grade, the individual sections are first converted into numerical scores. This is done using the scale below:

A = 4 | B = 3 | C = 2 | D = 1 | F = 0

We divide the sum of these scores by the number of individual grades within the Reviews section. Finally, we convert that score back into a letter grade.

How are Social Grades Calculated?

Social grades are a reflection of your business’s social media presence. Each grade in the Social section is determined by the percentile range your business falls into when compared to other businesses in the same industry.

Overall Social Grade

To determine your overall Social grade, the individual sections are first converted into numerical scores. This is done using the scale below:

A = 4 | B = 3 | C = 2 | D = 1 | F = 0

We divide the sum of these scores by the number of individual grades within the Social section. Finally, we convert that score back into a letter grade.

How is the Listings Grade Calculated?

The Listings grade is a reflection of your business’s online listings. Each listing source is assigned a score based on how popular the site is. For example, having an accurate listing on a popular site like Google Maps will have a greater influence on your Listing Score. The Listings grade is determined by the percentile range your business falls into when compared to other businesses in the same industry.

Example of What the Business Listings Report Looks Like

This report shows the discrepancies across multiple business listing sites. Each business listing site should 1. list the business and 2. the listings should look identical across ALL sites.

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